Read your campaign results and replies
Delivered, clicked, unsubscribed and spam reports, clicks by link and by hour, subject test results and every reply.
Updated 1 min read
On this page
Once a campaign starts sending, Studio opens on Results. While it sends, the numbers update every 30 seconds.
The headline numbers
Delivered, Clicked, Unsubscribed and Marked as spam, each as a percentage and a count. The (i) beside each says exactly how it is counted, and estimated figures are marked. Delivered shows Waiting until delivery reports come back.
More detail
- What stands out: observations drawn from the numbers. They are comparisons only: the numbers show what happened, not why.
- Clicks by link: people who clicked each link, and every click in total.
- Clicks over time: every click by the hour it happened, with the peak.
- Subject test: each subject's sends, deliveries, clicks or opens and rate, with the winner when the result was clear.
Replies
With a reply inbox set up, Replies lists the people who wrote back, matched to this campaign, and whether each was forwarded to your team. Automatic replies such as out-of-office messages are listed but not counted or forwarded.