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Rykon Mail Help

Campaign Studio and campaigns

From the brief to the results: audience, content, testing, approval, sending and your brand.

12 articles

  1. Start a campaignHave writing help draft it, start from a layout, bring an email you already have, or copy a past campaign. 2 min read
  2. The Campaigns page and campaign statusesWhat needs your attention, what is scheduled, how the last campaign did, and what Draft, Scheduled, Paused or Stopped mean. 1 min read
  3. Brief and audience: who gets your campaignWrite a short brief, then choose everyone subscribed or narrow it with rules on tags, dates, forms, past campaigns and contact fields. 2 min read
  4. Sender, subject and where replies goSet the from name and address, the subject and preview line, and a reply inbox that tracks every reply. 1 min read
  5. Design the email in the content editorAdd and arrange blocks, set each one, style the whole email, and save sections and templates to reuse. 3 min read
  6. Add your own HTML with the custom HTML blockPaste or write email HTML for what the other blocks cannot do. What is allowed, what is removed, and why dark mode is up to you. 3 min read
  7. Personalise with merge fieldsPut each person's name or address into the subject and the email, with a fallback for people you lack it for. 1 min read
  8. Preview, test, approve and sendSee it on a phone, in dark mode and with images off, send yourself a test, fix what the check finds, then send now or schedule. 2 min read
  9. Subject line testsTry up to three subjects on part of your audience, then send the winner to everyone else. 1 min read
  10. Read your campaign results and repliesDelivered, clicked, unsubscribed and spam reports, clicks by link and by hour, subject test results and every reply. 1 min read
  11. Writing help, the assistant and versionsDraft the whole email, rewrite one block, ask the Studio questions, and go back to any earlier version. 1 min read
  12. Set up your brandLogo, colours, typeface and voice for every new campaign, and the words a campaign may never use. 2 min read